COMMERCIAL AUDITION MASTERY

with Ben Mathews

Commercial Audition Mastery: is a one-day course teaching you how to master the commercial audition process with a lot of key insights that will guarantee to give you an edge in TVC auditions.

Let’s face it — for many Australian actors, 80-95% of the auditions they do are not for the latest Netflix series or feature film. They’re not for Home & Away or Neighbours. They’re for TV and online commercials. Yet the training most actors receive only teaches them how to audition and act as leading or supporting characters in film, TV shows and theatre, while teaching them next to nothing about commercials or TVC casting — the auditions they spend most of their time doing.

When Ben started directing commercials and sat through countless commercial auditions, he began to realise what it was that actors were missing in their TVC auditions and spent a lot of time formulating a new approach. He began teaching this to his on-going students and in his Audition Mastery Fundamentals class, and lo-and-behold, his students started booking TVC’s on the regular. One student booked 8 commercials in her first year after learning Ben’s approach!

You will never look at commercials or TVC auditions the same way again!

You will learn:

A new empowering context for commercial auditioning
How to think like an advertiser, not just an actor.
The key ingredient most actors don’t know when it comes to advertising that will set them apart.
Why TVC auditions are more of a listening test than an acting test.
Choosing the right eye-line.
What and how to improvise in a commercial audition — and what not to change.
Why actors who bring themselves to the role book the role.
How to deliver on the brief while bringing your authentic self.
Two emotional energy techniques that will alleviate nerves and leave you feeling calm, relaxed, open and in your body.
How to approach comedy in TVCs.
What to do when presenting directly to camera.
The 2 simple things you can do in your slate or when coming into an audition room that will vastly improve the impression you make.